On Saturday, during a break in an afternoon football game, Budweiser will mark the 20th anniversary of the Sept. 11 terrorist attacks with a commercial showing a team of Clydesdale horses pulling a red Budweiser-branded wagon across the Brooklyn Bridge and down a cobblestone street of Lower Manhattan. In the final image, the horses, standing on the grass of Liberty State Park in Jersey City, N.J., lower their heads before the city skyline, where the Tribute in Light installation is visible against the twilight sky.
The NY Times reports the 60-second commercial, which appeared on YouTube on Friday, is an updated version of Budweiser’s “Respect” ad, which first ran during the 2002 Super Bowl, five months after the attacks. The company released that commercial again on the 10th anniversary, in 2011.
The new ad will appear during the CBS broadcast of the college football matchup between the Air Force Falcons and the Navy Midshipmen and once more in the evening, on Fox, during the baseball game between the New York Yankees and the New York Mets.
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