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Wednesday, July 28, 2021

CNN's 'New Day' Hits 7-Year Ratings Low


CNN's "New Day" hit a seven-year low in the advertiser-coveted age demographic of viewers from 25 to 54 in July. The Wrap reports it was the least-watched cable news program in the demo for the month.

Here's how the numbers broke down in July, according to Nielsen Media Research ratings data: Fox News' "Fox & Friends" averaged 1.1 million viewers from 6 a.m. ET to 9 a.m. ET. Of those, 200,000 were in the demo. MSNBC's "Morning Joe" took in an average of 903,000 total viewers, of whom 117,000 were between 25 and 54. CNN brought in 450,000 total average viewers for "New Day" in that time slot, and of those, only 84,000 were in the key demo.

In January, before "New Day" anchor Alisyn Camerota moved to late mornings and was replaced by current co-anchor Brianna Keilar, the show averaged 1.072 million viewers, with 286,000 in the demo. By comparison, "Fox & Friends" averaged 1.144 million in January, with 213,000 in the demo, and "Morning Joe" averaged 1.689 million, with 289,000 in the demo.

"New Day" has taken a sharper tone since its most recent relaunch, generating headlines for its critiques of Fox News and Republican lawmakers.

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