AQ3 To Survey Radio's Air Personalities

• Presentation at Morning Show Boot Camp Set for August 12

The country’s only survey of air talent in commercial radio is in the field. AQ3 (Air Talent Questionnaire) is seeking feedback among on-air personalities, shows, teams, and producers across the U.S.

Jacobs Media's third edition of this study will cover the basics of being on the air – the excitement, aspirations, and disappointment. It will also help broadcasters understand the effects of COVID-19 – working from home, the loss of income, additional job duties, and compensation. AQ3 includes not only those on the air at present, but also those who served as personalities in 2019 but are no longer working in radio today.

Fred Jacobs

A summary of the findings will be presented at Morning Show Boot Camp 33 in Chicago on August 12 by Jacobs Media President, Fred Jacobs.

“COVID was the most disruptive event in radio’s 100-year history,” says Jacobs. “In AQ3, we’ll learn about its impact on the on-air community, and how personalities perceive their careers and the companies they work for.”

Don Anthony, host/creator of Morning Show Boot Camp/Talk Show Boot Camp and publisher of “Jockline Daily,” notes, “The AQ results have become a must-attend event at Boot Camp. The goal is to provide usable feedback to both talent and the people who manage them. We are excited to partner with Jacobs Media again for this year’s groundbreaking study.”

AQ3 is an online study sent via email to both the “Jockline Daily” and Jacobs Media databases (and lots of word of mouth) and is open to the entire U.S. commercial radio industry. The study is “live” now through Sunday, July 18.

On-air talent in commercial radio in the U.S. can take the survey by clicking the link below. In addition, those now out of work in radio are encouraged to take the survey if they were on the air at any point during 2019-2021.