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Thursday, June 24, 2021

Survey: Fewer Than Half Of Radio News Staffs Include Women


Radio newsrooms now include the highest percentage of people of color in radio since 1998 – and the second highest percentage ever – but nearly 85% of the radio news workforce is still white. The local radio news workforce is 15.8% Black, Indigenous or people of color overall, up just under half a percent.

The latest stats come from the 2021 RTDNA/Newhouse School at Syracuse University Newsroom Survey and Bob Papper is Adjunct Professor of Broadcast and Digital Journalism.

Public radio is significantly more representative, for both women and people of color, than commercial radio news. Public radio newsrooms are 78.8% white compared to commercial newsrooms which are 91.7% white.

Representation in radio news improved over the last year for news staff identifying as Native American or Hispanic/Latino, but slipped slightly for African American and Asian American radio staff.

People of Color in Radio News Management

Representation of people of color increased marginally among radio news directors, from 7.1% to 7.2%. This year saw higher percentages of radio news directors who are African American or Hispanic/Latino, but fewer who are Native American.

Local radio general managers of color made up most of the ground lost last year, but 93% are still white. General managers of color are more than twice as frequently found in major markets.

Stations in the Midwest had the least diverse management, with stations in the South and public stations more representative among radio management.

Women in Radio News

Fewer than half of radio news staffs include any women at all, up slightly from last year, especially smallest markets. Overall, women are just under 40% of the radio workforce, down slightly in the last year. Men outnumber women in radio 60.5% to 39.5% overall, as well as among white, Hispanic/Latino and Native American radio staffers. Among African Americans and Asian Americans in radio news, women outnumber men.

There are fewer women radio news directors this year, down 3.5 percentage points from close to a third to just over a quarter. The public-commercial gap in representation grew, with women better represented than last year at public stations, but worse at commercial ones. Public radio women news directors now outpace commercial women radio news directors by 18 points.

Radio general managers are slightly more representative this year, with women making up almost 3 percentage points more than last year, but still 73.3% of GMs are men.

Note that the typical (median) radio news operation had a full-time news staff of one, with the overall average number of full-time staffers at just over 3. Find more in the staffing and hiring report.

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