Entravision Communications Corporation announced Tuesday that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now also being syndicated in San Diego, CA on XRST-FM and in Houston, TX on KLOL-FM.
The Shoboy Show is a feel-good entertainment experience that’s real, relatable and fun. The morning show is featured on Entravision’s Latin Urban Fuego Hot Hits stations and targets the new generation of bilingual Latinos who live the “Spanglish” lifestyle.
The Shoboy Show has been actively expanding its market base. In 2020, the show launched in McAllen, TX (KKPS 99.5 FM), Sacramento, CA (KHHM 103.5 FM) and Stockton-Modesto, CA (KCVR 98.9 FM) in August; in Albuquerque, New Mexico (KJFA 102.9 AM-FM) in October; and in Salt Lake City, UT (KBMG 106.3 FM) in November.
“Adding both San Diego and Houston to the Shoboy Show market lineup greatly enhances our network clients’ ability to reach the English- and Spanish-speaking Latino markets,” said Chris Munoz, Entravision’s EVP of National and Network Sales. “Edgar ‘Shoboy’ Sotelo’s content continues to attract a wide variety of listeners, and we are excited to be rolling out this well-loved show into two new markets.”
“We are beyond thrilled to join ‘Más Flo’ in San Diego/Tijuana and the Mega 101 familia in Houston,” said Edgar “Shoboy” Sotelo. “Our show’s content attracts an extensive bilingual audience that reaches beyond the US borders and is perfectly representative of the demographics of each region in which it airs. We continue to have discussions with additional stations around the country and look forward to adding more markets to our show’s lineup in the future.”
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