SW-FL Radio: Beasley Swaps Formats and Signals

Beasley Media Group has unveiled the following format signal swaps and promotion within the company’s Southwest Florida-based radio properties:

The Playa Adult Hispanic format, originally launched 2016 and heard on WRXK-hd2, Playa 98.1 Salsa Y Mas, has officially moved to WWCN 99.3FM’s 50,000 watt signal and has been rebranded as The New Playa 99.3-Los Éxitos de Hoy y Favoritas de Ayer (Today’s hits and Yesterday’s favorites).

In addition, Nio Fernandez has been named Beasley Media Group Director of Latin Formats. In his new role, he will be responsible for overseeing all Latino brands for the company while continuing his current Program Director duties at Beasley Tampa’s sister station, WYUU-FM/ 92.5 Maxima.

In addition, ESPN Radio has returned to its original frequency, WBCN 770 AM (formerly known as WJBX-AM) as “ESPN Southwest Florida”. The format will be simulcast the on translators 101.5 FM, and 104.3-FM. The station’s official website is www.ESPNSWFL.com.The news-talk format previously heard on WBCN has been discontinued.

“We are absolutely thrilled to provide a larger voice for the Spanish speaking community in Southwest Florida and promote Nio to his new role of overseeing Beasley Media Group’s Hispanic programming,” said Chief Content Officer, Justin Chase. We look forward to providing the very best entertainment for the Latin community for many years to come.”

“This move is a testament of Beasley’s commitment and focus on diversity and on the organization’s enthusiasm for the rapidly changing demographics in the United States,” said Fernandez. “I’m honored to be a part of this important initiative.”

“Southwest Florida has witnessed and embraced the growth of the Hispanic population in the area,” said AJ Lurie, Vice President and Market Manager of the company’s Southwest Florida radio cluster. “This community deserves more variety, and we’re proud to be a part of the most powerful radio signal super-serving our audience.”