Jacobs Media will present its Techsurvey 2021 results in a free webinar on Thursday, May 6 at 2pm Eastern, 11am Pacific, sponsored by Veritone. This year’s annual study, “Radio in the Year of COVID,” is comprised of more than 42,000 core radio listeners from 470 participating stations and charts the impact of COVID-19 and its disruptive effect on radio listening and other media consumption.
In this year’s survey, the impact of COVID on broadcast radio was a major focus. Overall, 13% of the total sample indicated listening less to radio during the prior year. The reasons driving the downturn are different, however, from past years where the culprits tended to revolve around “too many commercials” or more car dashboard listening options. Techsurvey 2021 reveals that seven in ten of these respondents say they’re simply spending less time in their cars, while more than six in ten cite “lifestyle changes.” Clearly, job loss and layoffs, stay-at-home orders, health issues, and family matters all conspired to disrupt lives.
Jacobs Media President Fred Jacobs comments, “This year’s Techsurvey reveals seismic shifts in radio listening, and changes in media consumption, owing to the impact of the pandemic. Digital platforms have already seen impressive growth in the past few years, and it is clear there is even greater momentum now due to the transcendent changes of the last thirteen months. We will continue to closely monitor the media landscape as we continue on the path to ‘normal.’ We hope you can join our webinar Thursday, May 6 as we reveal these important insights and more.”
In order to join the webinar, Click Here.
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