Reuters News on Thursday unveiled a new subscription website as part of a broad initiative to court business professionals.
In addition to targeting its current global readership, the newly revamped Reuters.com is hoping to attract professional audiences prepared to pay $34.99 per month for a deeper level of coverage and data on industry verticals that include legal, sustainable business, healthcare and autos.
Reuters.com will remain free for a preview period, but will require users to register after five stories. It is not immediately clear when it will begin charging.
The Thomson Reuters-owned news division now joins a crowded market of major news organizations which already charge for their content.
In an emailed statement, Josh London, Chief Marketing Officer, Reuters and Head of Reuters Professional, called the launch "the largest digital transformation at Reuters in a decade."
He added: "Professionals need direct access to industry knowledge, data and insights from expert sources, and Reuters is pleased to offer our trusted, impartial and accurate news coverage through a premium offering."
Reuters President Michael Friedenberg and newly appointed Editor in Chief Alessandra Galloni have said the success of the digital and events business is one of their top priorities. read more
Ken Doctor, a veteran media analyst and founder of local news and information company Lookout Local Inc, characterized the introduction of the paywall as "late, but not too late," noting that Bloomberg only started charging for its site in 2018.
"The critical question is to a business news consumer, what added value do I get from Reuters that I don't get from Bloomberg or Dow Jones?" he added.
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