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Friday, April 23, 2021

In Radio: Personality Matters


Fred Jacobs of Jacobs Media Strategies unveiled some early results from this year's Techsurvey 2021 during a Thursday session of the All Access Audio Summit.  

Jacobs says among the many findings "There were key lessons for radio in the 'Year of COVID' that speak directly to the value of community and connection." The slide (shown) is an important one that shows the trend 7line for why radio fans still tune in broadcast radio. The value of a station's music product has diminished over time, while the importance of personalities has become much more evident"

Jacobs Media will present its Techsurvey 2021 results in a free webinar on Thursday, May 6 at 2pm Eastern, 11am Pacific, sponsored by Veritone. This year’s annual study, “Radio in the Year of COVID,” is comprised of more than 42,000 core radio listeners from 470 participating stations and charts the impact of COVID-19 and its disruptive effect on radio listening and other media consumption.

Jacobs Media President Fred Jacobs said, “This year’s Techsurvey reveals seismic shifts in radio listening, and all types of media consumption, owing to the impact of the pandemic. Digital platforms have already seen impressive growth in the past few years, and it is clear there is even greater momentum now due to the transcendent changes of the last thirteen months. We will continue to closely monitor the media landscape as we more and more continue towards a return to normal. We hope you can join our webinar Thursday, May 6 as we reveal these important insights and more.” In order to join the webinar, click here to register.

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