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Monday, March 8, 2021

Bloomberg Radio Marks 1-Year Anniversary of Pandemic

Key Networks
, a next generation syndication company serving the radio industry, and Bloomberg Radio, the leading provider of radio business news in the U.S., announce that Bloomberg will debut a special daily series, “A Year Like No Other” that examines how the COVID-19 pandemic has changed life and business in America. “A Year Like No Other” will draw upon Bloomberg’s vast resources to provide radio listeners with daily glimpses of what has changed over the past year, how it has changed, and whether it will ever again be the same.

Every weekday beginning March 15, Bloomberg will take a look at a different industry or way of life that underwent a monumental change in the past year due to COVID-19. From restaurants to supermarkets, from airline travel to working from home, the last 12 months have been a year like no other. The series will begin with a deep dive, spending 3-5 minutes exploring the year overall. Subsequent installments will run 60-seconds each. The special series is available to all Bloomberg Radio affiliates.

Topics to be covered in the series include:
  • How restaurants pivoted to delivery
  • Family fun centers get hit hard; rely on reservations to survive
  • Small retailers increase their online presence
  • Travel agencies struggle; now, they’re preparing for a surge
  • Companies branch out from their core offerings
  • Home shopping forever changed
  • Unexpected demand disrupts the supply chain
  • A push to make new outdoor spaces permanent
  • The push for racial justice amid the pandemic boosts business for Black-owned enterprises
  • Alcohol
  • How post-pandemic office life will look
  • Sports betting wins
  • Businesses ask for flexibility from their landlords
  • Movie theaters pivot from new releases to private showings of “the classics”
  • Newspapers accelerate the pivot to online-only
“The series will showcase the range of Bloomberg’s business journalism and our wide reporting on the COVID-19 pandemic and its effects,” said Al Mayers, Global Head of Bloomberg Television and Radio. “We look forward to bringing this new content marking the past year to our audience.”

Dennis Green, Chief Revenue Officer, Key Networks, noted: “Bloomberg’s news team has once again produced content for our affiliates that provides an in-depth look at a story that impacts listeners across the country. This is the type of service and information that Bloomberg affiliates receive 24/7, 365 that is second to none.”

For more information and to get Bloomberg Radio for your station, contact Dennis Green, Chief Revenue Officer, Key Networks, at 844.KEY.NETS or dennis@keynetworks.com.

For advertisers and sponsors, contact Deidra Hoye, SVP, Ad Sales, Key Networks, at 310.739.8015 or deidra@keynetworks.com.

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