The new 95.5 WSB afternoon line up premiered Monday, with a focus on local programming, according to the station website.
Erick Erickson is assuming the noon to 3 p.m. time slot previously occupied by Rush Limbaugh who lost his battle with cancer in February. Mark Arum takes the baton from Erickson in the 4 p.m. to 7 p.m. slot as the host of Atlanta’s News & Talk. Sean Hannity remains live from 3 p.m. to 4 p.m., and his remaining two-hours air now from 7 p.m. – 9 p.m.
“With these line up changes, 95.5 WSB will better serve Atlanta with more local programming,” said Drew Anderssen, WSB Director of Branding & Programming. “Erick Erickson and Mark Arum are both tremendous talents, and the move will continue to strengthen the extraordinary brand that is 95.5 WSB.”
Erickson, who is also a nationally syndicated columnist, has been the voice of the evening drive time in Atlanta for a decade on 95.5 WSB and has a self-syndicated morning radio show across the state of Georgia. He is consistently one of the most listened to local hosts in the country and has the ear of conservative leaders across the nation. In 2015, The Atlantic named him the most influential conservative in the United States.
“I would never have gotten into radio without encouragement from Rush Limbaugh who has been gracious over the years with a lot of great advice and guidance. It was an honor to fill in for him on his show, and it is overwhelming and humbling to move into the slot Rush occupied with such distinction for so long. I appreciate and intend to live up to the responsibility that comes with this time slot.”
Arum, who for the last decade has hosted from 6 p.m. to 8 p.m., now moves into the 4 p.m. time slot. He started at 95.5 WSB in 1997 and since then has worn many hats, helping lead 95.5 WSB traffic coverage in the morning as well as covering breaking local and national news. Since 2002, he has been the Traffic Anchor for WSB-TV’s “Channel 2 Action News This Morning,” winning multiple Emmy awards and helping lead the show to top morning show ratings. Atlanta has been waking up with Arum for over 20 years, and now they will get the opportunity to drive home with him. Arum remains the youngest inductee ever into the Georgia Radio Hall of Fame, in 2017.
“When I was hired at 95.5 WSB over 23 years ago, I could never have envisioned that I would ever get the opportunity to host a drive time show on the best News & Talk Station in the nation. It’s a cliché, but this is truly a dream come true. I invite all of Metro Atlanta and North Georgia to get all the news, weather and traffic they need, and the entertainment they want every afternoon with me and my pals on 95.5 WSB, Atlanta’s News and Talk.”
“I am thrilled that we have the opportunity to elevate internal CMG talent to these critically essential dayparts at 95.5 WSB,” said Rob Babin, SVP, Radio. “Erick Erickson and Mark Arum both have a proven track record and commitment to our audience and communities. I have no doubt their success will continue as they expand to new dayparts and reach new audiences.”
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