Report: 1.3M New Users Joined Social Media Daily In 2020

Hootsuite, the global leader in social media management, and We Are Social, the socially led creative agency, have released Digital 2021, their latest annual report presenting the most salient global findings on social media and digital trends.

With much of the world spending a significant amount of 2020 in lockdown, Digital 2021 shows that social media users have grown at the fastest rate in three years. There are now 4.20 billion social media users around the world, representing year-on-year growth of more than 13 percent (490 million new users). The number of social media users is now equivalent to more than 53 percent of the world’s total population. 

Perhaps surprisingly, people say they are spending the same amount of time on social media each day as they did the previous year, at 2 hours and 25 minutes. Facebook remains the world’s most used social platform, followed by YouTube and WhatsApp. Facebook-owned apps account for 4 of the top 5 most used social platforms globally.