MI Radio: Robby Bridges Named VP/Prog For MacDonald Garber

MacDonald Garber Broadcasting has announced that veteran programmer Robby Bridges has been promoted to Vice President/Programming.

Robby Bridges

In this newly-created role, Bridges will oversee all aspects of programming for the company's Traverse City and Cadillac MI station clusters including Country WLXV and Adult Hits WZTC, with day-to-day responsibility for heritage CHR WKHQ. He will continue to host "Robby and Rochelle" mornings on the station as well.

"I'm thrilled for the opportunity to work with our programmers and leadership to grow these brands and to grow with an outstanding broadcaster like MGB in this fabulous resort region," remarked Bridges.

Company GM Tad Garber added, "We're glad to have Robby's programming expertise at work for us in the company."

Bridges and Rochelle Gagnon joined the company in March of this year. He will report directly to Peter and Tad Garber.

Bridges was previously OM for Townsquare/Portsmouth, Director of FM Programming for Cumulus/Detroit and has held various PD and on air roles in New York, Boston, Providence and elsewhere.