First Six Sessions Announced For Virtual CRS

Country Radio Broadcasters, Inc. has revealed details surrounding six sessions scheduled at CRS 2021: The Virtual Experience, set for Tuesday, Feb. 16, through Friday, Feb. 19. The six panels are ‘Til The Wellness Runs Dry: How to Handle the Anxiety of the Music Business, PPP: Post-Pandemic Playbook, 21 Promotions in ’21, Talk Data To Me, Your 24/7 Brand, and TLC: Talent Loving Coaching.

More details surrounding the sessions are below:

• 'Til The Wellness Runs Dry: How to Handle the Anxiety of the Music Business: Elizabeth Porter, Founder and President of Entertainment Health Services, explains how anxiety affects us, offering clues to identify workplace triggers while providing tips on how to be the best you for yourself, and others.
• PPP: Post-Pandemic Playbook: An examination of how COVID-19 has affected operations, programming, labels, marketing, and sales, which now requires advanced best-practices for working remotely, revenue strategies, organizational structures, and more.
• 21 Promotions in '21: Attendees will receive 21 immediately executable promotions they can utilize to accomplish ratings and revenue goals in the face of reduced personnel, social-distancing, and fewer events.
• Talk Data to Me: The authenticity and application of multiple radio callout, consumer research, and streaming data points will be probed, with a tutorial on the merits of each and how to apply all types of data to programming decisions.
• Your 24/7 Brand: Radio in 2021 goes far beyond the dial. This session will discuss digital strategies for stations and talent in all market sizes to capitalize on branding, distribution, and content ROI.
• TLC: Talent Loving Coaching: How do PDs and management coach on-air talent in a way that fosters creative freedom, with structure for growth and improvement? Successful PD/Talent combos discuss working relationships and how to accomplish mutual goals.

The six panels are the first of many agenda announcements leading up to the first-ever virtually executed Country Radio Seminar. 

Already announced agenda items include Country music superstar Luke Bryan, the featured artist scheduled to appear at the annual “CRS Artist Interview,” sponsored by BMI. Bryan will sit down for a rare and exclusive Q&A session discussing his continuous success at Country radio and the expansion of his recording, touring, and entrepreneurial ventures. Also announced, a new-for-2021 Streaming Summit, to be held on Tuesday, Feb. 16. The streaming summit will feature industry professionals and platform experts providing insights on trends, strategies, and best practices to optimize digital assets and streaming platforms.

CRS 2020-2021 Agenda Committee Chair, Brent Michaels, commented “The CRS Agenda Committee has been working hard to create educational, timely content for CRS attendees regardless of their section of the industry, market size, or employment status. Since the last CRS, our world and industry has changed, and we hope to provide anyone who makes the investment in the 2021 seminar, tools to face the consistent challenges of our industry, and to provide content that will lead to success with what we face on the horizon."

The expanded, four-day CRS 2021: The Virtual Experience agenda will offer attendees more than 14 educational sessions, four morning networking events, three lunchtime performances, four interactive workshops, all-day networking, Bob Kingsley’s Acoustic Alley, and, for the first time in CRS history, a New Faces of Country Music® ticket with every registration. More details surrounding the virtual agenda, including the newly launched Streaming Summit, will be released in the coming weeks and months leading up to CRS 2021: The Virtual Experience.

Early Bird Registration for CRS 2021: The Virtual Experience is now open at $149 per person and will be offered through Nov. 4. The registration rate will increase to $199 on Nov. 5. All registrations include access to the 2021 New Faces of Country Music®­­ Show. Registrations are available for purchase at www.CountryRadioSeminar.com.

For more information, visit www.CountryRadioSeminar.com and follow CRS on Facebook, Twitter, and Instagram. Additional information can be obtained by calling 615-327-4487.