Spotify’s streaming music service is starting to resemble terrestrial radio with Thursday’s launch of the company’s first daily morning show podcast, “The Get Up.” Like other morning shows designed for commuters, the new program will be led by hosts and will combine news, pop culture, entertainment and music. But in Spotify’s case, the music is personalized to the listener,
Techcrunch.com reports the show is not a live program, however. Unlike radio morning shows where content is broadcast live and often also involves interactions with listeners — like call-ins or contests — Spotify’s show is pre-recorded and made available as a playlist.
That means you can listen at any time after its 7 a.m. EDT release on weekday mornings.
You can also opt to skip portions of the programming — like the music or some of the chatter — if you prefer.
Another key thing that makes Spotify’s programming different from a radio show is that the music is personalized to the listener. Of course, that’s not always ideal. If you prefer to listen to new music during your commute, but have had been busy streaming oldies on Spotify’s service, your morning show will reflect those trends.
The show itself is hosted by three people: journalist Speedy Morman, previously of Complex; YouTuber Kat Lazo, known for her series “The Kat Call;” and Spotify’s own Xavier ‘X’ Jernigan, head of Cultural Partnerships and In-House Talent.
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