cabana has published its much-anticipated 2020 Podcast Buying Guide V3.0, featuring new insights into how brands can maximize the medium’s benefits. This is the third edition of the Podcast Buying Guide and, like the first two, it is comprehensive and easy to digest. Where previous editions focused on explaining ‘why' brands should utilize podcast advertising, the 2020 Podcast Buying Guide V3.0 puts emphasis on ‘how’ brands can navigate the expansive podcast marketplace and use the myriad measurement and attribution tools to make the most of the medium’s high engagement factor.
“The conversation has definitely shifted from why advertise on podcasts to how,” noted Ilwira Marciszek, Vice President of Digital Sales and Partnerships for AdLarge and cabana. “We’ve seen tremendous growth in podcast advertising, and brands want to get a better handle on how to use the medium more effectively to achieve their campaign goals.”
“Our goal with the Podcast Buying Guide has always been about informing the advertising and buying communities about best practices in podcast advertising,” added Donelle Brown, Vice President Marketing and Client Solutions for cabana. “As the medium has grown and evolved, so has the Guide.”
The 2020 Podcast Buying Guide V3.0 from cabana is divided into four sections:
- Navigating 1M podcasts How to find an audience using podcast rankers and audience data
- Standing out How to fit in and stand out, including a case study with a host-read ad
- Driving Results The rise of attribution and how to unlock that power to measure key KPI’s, plus a Q&A with Podsights
- Getting Started Podcast advertising strategies for marketers
The 2020 Podcast Buying Guide V3.0 can be downloaded by clicking here.
No comments:
Post a Comment