Detroit Radio: WWJ Launches Two Community Initiatives

Entercom has announced the launch of “Breaking Down The Barriers,” a two-part community programming initiative on News Radio WWJ 950 AM to celebrate the diversity of the city and its surrounding suburbs. The initiative will include two segments, “Voices of the Community” and “Black Business Minute,” both beginning August 10. “Breaking Down the Barriers” is part of Entercom’s commitment to elevating diverse voices in the communities and across its platforms.

“The diverse citizens of Detroit are an integral part of the fabric of this great city and we’re proud to use our platform to champion their stories,” said Debbie Kenyon, Senior Vice President and Market Manager, Entercom Detroit. “There are countless cases of business owners and leaders helping residents get through this crisis, and we look forward to employing this series as another way to shine the spotlight on them.”

Hosted by WWJ Traffic Operations Manager Lloyd Jackson, “Voices of the Community” will profile community leaders, activists and residents who are making a difference in their neighborhoods and throughout Detroit. “Voices of the Community” will be available online at wwjnewsradio.radio.com.

“I look forward to shining a favorable spotlight on the city of Detroit to communicate the current and future positive actions occurring within the community,” said Lloyd Jackson, Traffic Operations Manager, WWJ News Radio 950.

WWJ City Beat Reporter Vickie Thomas will highlight local businesses in “Black Business Minute.” Black business owners will discuss their companies, including the effects of the COVID-19 pandemic and how they are contributing to the success of Detroit. “Black Business Minute” will air every Monday and Friday at 6:32 a.m., 9:23 a.m., 12:43 p.m., 5:43 p.m. and 7:53 p.m. ET.

“I’m really excited about promoting these black-owned businesses across the metro Detroit area and connecting them with needed resources,” said Vickie Thomas, City Beat Reporter, WWJ News Radio 950.

Jackson joined Entercom in 2017 as Director of Traffic Operations for WWJ News Radio 950. Thomas has served as the station’s City Beat Reporter since 1991.