Wonya Lucas New President/CEO Of Crown Media Networks

Wonya Lucas has been named president and CEO of Crown Media Family Networks, and will oversee the three Hallmark linear networks—flagship Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama—as well as the company’s streaming service, Hallmark Movies Now. Her first day will be Aug. 10, AdWeek reports.

She replaces Bill Abbott, who had been Crown Media Family Networks president and CEO for 11 years before leaving the company in January. His exit came a month after Hallmark Channel sparked outrage for briefly pulling several ads from wedding planning brand Zola that featured a same-sex couple kissing at their wedding.

Wonya Lucas

“Wonya is a brand builder at her core who shares Hallmark’s beliefs and values. She has a deep understanding of the role our brand plays in fulfilling a bigger purpose in people’s lives,” said Hallmark Cards CEO Mike Perry, to whom Lucas will report, in a statement. “After a thorough search process, we found a remarkable leader with proven general management skills, as well as a track record of success in driving business results and evolving the positioning and programming of a brand.”

Lucas had been president and CEO of Public Broadcasting Atlanta, overseeing the city’s NPR and PBS stations, and was previously TV One president and CEO. Prior to that, she had worked at Discovery Communications, The Weather Channel networks and Turner.

“Hallmark has been central to my life since I can remember, starting with those Hallmark Hall of Fame movies that were as enriching as they were entertaining,” said Lucas in a statement. “In some ways, my entire career has led me to this incredible opportunity to use the breadth of my experience and skills to evolve an iconic and beloved brand, a culture and a business.”