San Diego Radio: 'Mightier 1090' Inches Closer To A Return

SportsGrid Radio Network announced today an agreement to power the relaunch of San Diego's Mightier XEPRS 1090 AM radio station using their advanced cloud-based automation and live production tools.

The SportsGrid technology platform integrates a suite of automated live production tools and monitoring software utilizing a cloud-based virtual infrastructure. SportsGrid's Radio production services will stream the Mightier 1090 audio feed through a low-latency IP connection from the cloud to the station's transmitter, broadcasting the powerful signal to hundreds of thousands of listeners in Southern California.

"I've listened to the people, and the dream of bringing The Mighty 1090 AM back to Southern California has now become a reality," said XEPRS station operator Bill Hagen. 

"The legendary tradition is back in a Mightier fashion, allowing for carefully thought out, desired programming to once again serve the Southern California region," Hagen proclaimed.

"The SportsGrid Radio team is thrilled to be an integral part of the relaunch of this iconic Southern California 50,000 watt clear-channel station," said SportsGrid VP of Radio, Michael Cardano. 

"The insightful, technological outlook and leadership of Bill Hagen, combined with the familiar voice and local market understanding of Scott Kaplan, will undoubtedly allow San Diego's renowned 1090 AM to regain its prominent position in the So-Cal marketplace," Cardano added.

1090 AM (50 Kw)

The station will target listeners throughout Southern California, not just San Diego, Hagen said. Because of the 50,000-watt signal, 1090 broadcasts can be heard clearly as far north as Santa Barbara.

The San Diego radio market includes two sports-talk stations, XTRA 1360 Fox Sports San Diego and 97.3 The Fan. Each station has a show that used to be on 1090, with Darren Smith working afternoons at 1360 and Ben Higgins and Steven Woods on mornings at 97.3.