NPR, Edison Research to Debut The Smart Audio Report 2020

Seventy-seven percent of adults in the U.S. are experiencing a change in their typical routine due to the outbreak of COVID-19 as of April 1, a nd voice-assistant usage has expanded during these disruptions. These findings are part of The Smart Audio Reportfrom NPR and Edison Research, which will be presented in a free webinar on Thursday, April 30 at 2PM EDT, and will be published online following the presentation.

The annual survey, part of the industry’s longest-running public research series about smart speaker consumer behavior in the U.S., captures new data on smart speaker ownership -- now reaching 24% of the U.S. population A18+ (60M) -- and how consumers are weathering the COVID-19 pandemic at the time the survey fielded March 31- April 1, 2020.

The Smart Audio Report 2020 explores:

• How many U.S. adults are now working from home and how their routines have changed since the COVID-19 outbreak
• How many U.S. adults are listening to news, and music and entertainment on smart speakers since the COVID-19 outbreak
• Which tasks U.S. adults request of their smart speakers compared to their smartphones
• How the use of voice assistants correlates with intent to purchase smart speakers

Click here to register for The Smart Audio Report 2020 free webinar, hosted by Joel Sucherman, VP of New Platform Partne rships, NPR, and Tom Webster, SVP, Edison Research.

The Smart Audio Report Spring 2020 is based upon a national telephone survey of 1,002 U.S. adults age 18 and older, conducted December 31, 2019 through January 5, 2020, and a national online survey of 1,660 U.S. adults age 18 and older, conducted March 31, 2020 through April 1, 2020. Ethnographic interviews were conducted in Denver, Kansas City, and Orlando. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2020 from Edison Research and Triton Digital.