HBO Max Set To Launch May 27

AT&T Inc. announced on Tuesday that it will make its HBO Max streaming service free to some customers when it launches on May 27, Reuters reports.

The HBO Max app will be pre-loaded on the AT&T TV set top box. HBO Max will also be included with the AT&T Internet 1000 plan - the fastest residential internet the company provides - at no additional charge, and in AT&T-owned DirecTV’s biggest package, DirecTV Premier, among other forms of distribution.

AT&T Communications Chief Executive Jeff McElfresh declined to comment on how many AT&T subscribers the company expects will have access to HBO Max at no additional cost.

AT&T earlier told Reuters HBO Max will be available to 10 million AT&T customers who are also HBO subscribers in the United States at no extra charge.

HBO Max will enter a crowded streaming landscape dominated by Netflix Inc, Walt Disney co-owned Disney+, and Amazon.com Inc’s Prime Video. It will include 10,000 hours of content from AT&T-owned WarnerMedia brands and libraries such as Warner Bros, New Line Cinema and Cartoon Network.

The service will cost $15 per month for non-AT&T customers. McElfresh said regardless of economic conditions related to the coronavirus outbreak, consumers should expect promotional offers for HBO Max.