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Friday, March 20, 2020

SBG's 'Throwback Nation' Gets Inspirational


On Wednesday, March 18th, Sun Broadcast Group’s “Throwback Nation Radio” began offering listeners a new way to calm their fears and channel their energy during the Coronavirus outbreak with a new feature, “60 DAYS of Throwback Nation Inspiration.”

“Just like our listeners, we’ve been re-arranging our work and family lives to cope during this period of uncertainty,” said Tony Lorino, CEO and host of Throwback Nation Radio. “While we can’t predict the future, if we can offer our listeners creative ideas to do with their families, or by themselves, we might just be able to make this difficult time a little bit easier for all.” 

The tips – one each day for the next 60 days – will live in video form on Throwback Nation Radio’s Facebook, Twitter and Instagram channels using the hashtag “#ThrowbackNationInspiration.” They’ll also appear nightly in the show, hosted by Lorino Monday-Saturday and Danny Hustle on Sunday. Throwback Nation Radio Affiliates will receive customized content to integrate the feature into their programming on air, online, and on social media to help stations integrate the campaign as they see fit.

Lorino continues “A show like ours isn’t just about playing music; we are here to provide a connection and a common bond for people during these uncertain times. Our phone lines ring, and social media channels populate with people reaching out who are going through tough times. If we can make life better for just one of them, then we as broadcasters have done our job.” 

“During this difficult time, it’s important than ever to help listeners by calming their fears” said Rich O’Brien, VP Programming and Affiliate Relations for Sun Broadcast Group. “TNR is doing exactly that with their ‘60 DAYS of Throwback Nation Inspiration’ and I believe this is something the listeners will be able to listen to and learn creative inspirational ideas." 

For more information on Throwback Nation Radio, call Sun Broadcast Group (800) 871-6163 or visit our website at sunbgi.com.

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