Boston Radio: Beasley Media Unveils Operation Gift Card

Beasley Media Group announces its Boston-based radio cluster is helping businesses, neighbors, and the community by unveiling Operation Gift Card: New England to support local restaurants and businesses located in the Greater Boston area who offer gift cards for purchase on their websites.

Part of the company’s “We Are All in This Together” campaign, the stations are inviting area restaurants, free of charge, to submit links to feature their gift card pages on all Beasley Media Group Boston websites. The sites currently receive over two million page views and have 750,000 unique users on an average monthly basis.

The stations will promote Operation Gift Card: New England on-air, online, and across all five Beasley Media Group Boston station websites and mobile apps - 98.5 The Sports Hub/WBZ-FM, WROR 105.7, HOT 96.9/WBQT, Country 102.5/WKLB, ROCK 92.9/WBOS.

In addition, Beasley Media Group Boston stations will support the campaign with on-air promotional announcements as well as with posts on Facebook and Instagram in an effort to promote the timely initiative.

“With local restaurants and small businesses experiencing a number of restrictions, including restaurants moving towards a take-out/delivery only model by March 17th, we wanted to show our support during these challenging times,” said Mary Menna, vice president and market manager of Beasley Media Group Boston. “Our company is committed to being there for those in need. We are all in this together!”