Peoria Radio: WFYR Rebrands As '97.3 River Country'

CUMULUS MEDIA announces that Peoria, IL, Country radio station WFYR 97.3 FM has rebranded as 97.3 River Country, a heritage Country brand serving Peoria and Central Illinois. 

The station segues from its previous brand of 97.3 NASH FM, and will refocus its programming to play today’s best new country, as well as all-time country favorites.

97.3 River Country’s new weekday programming lineup will feature:

• The Ty Bentli Show: 5am-9am CST
• Wes: 9am-10am CST
• Cathy Taylor: 10am-11am & 1pm-2pm CST
• Doc Watson: Noon-1pm CST
• Biscuit: 2pm-3pm & 4pm-6pm CST
• Brian: 3pm-4pm CST

In addition, each weekday 97.3 River Country is giving four lucky listeners the chance to win $1,000 with a ‘text to win code’ announced on 97.3 River Country at 8am, 11am, 2pm and 4pm every weekday. 

Joe Cook, Vice President/Market Manager, Cumulus Peoria, said: “We are thrilled to be able to bring a nostalgic brand back to Central Illinois. From top to bottom, a significant amount of time and effort has gone into this decision and we are extremely excited by what 97.3 River Country will bring to the market.” 

Brian Scott, Assistant Operations Manager, Cumulus Peoria, said: “Any time you get the chance to bring a little bit of history back to Central Illinois, that’s a great thing all around. We believe our listeners will be as excited as we are to welcome back 97.3 River Country.”