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Saturday, February 1, 2020

Atlanta Radio: WZGC Extends NBA Hawks Broadcast Deal


Entercom and the Atlanta Hawks announced a new multiyear contract extension of their broadcast partnership.

The extension includes the broadcast of all 82 Hawks regular season and all postseason games on WZGC 92.9 FM The Game, the exclusive flagship home of the Atlanta Hawks since 2013, as well as 30-minute pre and postgame shows. As part of the agreement, sister stations V-103 (WVEE-FM) and Star 94.1 (WSTR-FM) will provide additional promotional support.

“We have truly enjoyed our partnership with the Atlanta Hawks over the past six years and are looking forward to collaborating even further with the team,” said Rick Caffey, Senior Vice President and Market Manager, Entercom. “We couldn’t be more excited to continue partnering with a first-class organization who invests in their fans and community in a way that aligns with our own values.”

“We are so excited to not only extend but grow our partnership with Entercom,” said Andrew Saltzman, Executive Vice President and Chief Revenue Officer, Atlanta Hawks. “92.9 The Game continues to be the preeminent sports talk station in Atlanta, and we are proud to have a radio partner with tremendous programming, expert talent calling the games and a passion for engaging fans throughout greater Atlanta.”

Play-by-play announcer and ‘Voice of the Hawks’ Steve Holman will return for his 35th season of broadcasting Hawks basketball. The four-time recipient of the Georgia Sportscaster of the Year Award by the National Sports Media Association has never missed a Hawks regular season or playoff broadcast. Mike Conti, the current play-by-play voice of Atlanta United FC, will host the station’s pregame and postgame coverage for all games, as well as join Holman as an on-air announcer for select game broadcasts.

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