Madison WI Radio: Mike Jacobsen New PD for WTLX

WTLX ESPN 100.5 FM Madison and Good Karma Brands has announced Mike Jacobsen as ew program director.

Mike Jacobsen

Beginning on January 13th, 2020, Mike will oversee and manage all sports content strategy, programming, and implementation for ESPN Madison (100.5 ESPN).

“I couldn’t be more excited to help lead such an incredibly talented lineup and teammates in one of the best sports towns in the country,” said Mike. “It’s truly an honor to be a part of the innovative and ambitious Good Karma Brands team as we continue to grow the ESPN Wisconsin brand.”

Mike has built his career in radio, working at multiple radio stations around the country in various roles, including as a reporter, anchor, programming coordinator and executive producer. Most recently, Mike was the Director of Education at Illinois Media School.

“We’re excited to have Mike Jacobsen join the ESPN Madison team to lend his expertise and ear to an already exciting and growing lineup. His previous leadership roles and passion for the radio industry make him a perfect fit to lead the team to new heights,” said Keith Williams, Good Karma Brands’ vice president and ESPN Madison market manager.