Lotus Stations Ink Rep Deal With Gen Media Partners

Lotus Communications announced Monday that national ad sales representation for its entire group of Spanish Language radio stations will be handled exclusively by Gen Media Partners (GMP).

The deal includes top-rated Lotus stations, such as KWID, Las Vegas; KVMX, Sacramento; KCMT and KTKT, Tucson; KIWI and KPSL, Bakersfield; KLBN and KHIT, Fresno, as well as the legendary Los Angeles Spanish Language sports station KWKW and its sister oldies music station KFWB. With the addition of the Lotus Spanish Language Group, Gen Media Partners now delivers 77% of the U.S. Hispanic population -- over 36 million Hispanics – in mature and emerging Hispanic markets, including the Top 3, Los Angeles, New York, and Miami.

Jim Kalmenson, President of Lotus Communications, commented, “Gen Media Partners represents a very impressive national roster of Spanish radio stations. The Gen Media Partners  team  is passionate about Spanish Radio and is dedicated to providing  excellent resources and great service to  advertisers.”

“We’re proud to welcome the coveted Lotus Spanish Language Group to our Hispanic platform,” stated Kevin Garrity, Chief Executive Officer of Gen Media Partners. “The Lotus stations are leaders in their markets and connected to their local Hispanic communities. We’re eager to get out there and represent these powerhouse radio stations.”

Tony Bonnici, Senior Vice President of Lotus Communications, who consummated the deal on behalf of Lotus, added, "Gen Media Partners’ reputation for working closely with the stations they represent to increase national advertising opportunities is outstanding. I’m very excited about partnering with Kevin and his team.”