Justin Beiber Appears To Be Gaming the Music Charts

Justin Bieber is making headlines for seemingly directing his fans to game Spotify, iTunes and YouTube in order to help send his recent single, Yummy, to No.1 in the US, reports Music Business Worldwide.

A streaming service-gaming guide for fans was reposted to Bieber’s official Instagram account on Thursday night (January 9) and was subsequently flagged by a number of social media users.

As reported by the Verge, the now-deleted post first appeared on fan account, Outlyning (which has 115,000 followers), stating:

To amplify the single’s Spotify streams, the guide urged fans to “create a playlist with Yummy on repeat and stream it”.

It further instructed fans to “let it play while you sleep” – but, presumably to avoid Spotify’s fraud detection measures, suggested that they avoid muting the track, and instead play it “at a low volume”.

The post encouraged fans outside the US to use a VPN, and to set their location to the USA so that their streams counted towards the Billboard charts.