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Thursday, January 23, 2020

Amazon Music Reports 55M Subs Globally


Amazon Music revealed Wednesday that it has reached more than 55 million customers globally.

It also revealed that subscriptions to Amazon Music Unlimited grew by more than 50% last year alone.

Today’s announcement also states that Amazon Music “has grown nearly 50% year-over-year across the US, UK, Germany, and Japan and has more than doubled in newer countries such as France, Italy, Spain, and Mexico”.

Amazon currently offers a number of streaming pricing tiers, having introduced Amazon Music HD In the second half of 2019, which costs existing Amazon Prime U-s members $12.99 a month and non-Prime members $14.99 a month.

Meanwhile, Prime members have access to two million songs at no additional cost to their membership, or for $7.99/month or $79/year, they can upgrade to Amazon Music Unlimited.

Then there’s the Single device plan, which gets Prime Members access to Amazon Music Unlimited for $3.99/month on a Fire TV or Echo device.

Amazon also offers a family plan for $14.99/month, or $149/year for Prime members.

Meanwhile, customers who do not have a Prime membership, or a subscription to Amazon Music Unlimited, can listen to an ad-supported selection of playlists and thousands of stations for free.

“We’re proud to reach this incredible milestone and are overwhelmed by our customers’ response to Amazon Music,” said Steve Boom, VP of Amazon Music.

“Our strategy is unique and, like everything we do at Amazon, starts with our customers. We’ve always been focused on expanding the marketplace for music streaming by offering music listener’s unparalleled choice because we know that different listeners have different needs.

“As we continue to lead in our investment in voice with Alexa, and in high-quality audio with Amazon Music HD, we’re excited to bring our customers and the music industry even more innovation in 2020 and beyond.”

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