U-K Radio: Station Airing Podcasts In the Works

The UK’s first 24-hour radio station devoted exclusively to podcasts is launching in London.

A news release states Podcast Radio will showcase podcasts from all over the globe enabling content providers to market and promote their audio across broadcast radio.

CEO Gerry Edwards says: “Podcast Radio will allow listeners to discover, engage with and consume an ever-changing and diverse range of podcasts across all genres.”

The new station, which will broadcast on DAB+ to a potential audience of 12 million people across the capital, was announced to an international audience of podcast, digital and radio delegates at today’s 8th annual RAIN (Radio and Internet News) Summit at the Congress Centre in London.

Consultant Paul Chantler, who previously helped set up successful builder and tradespeople station Fix Radio in 2017, has been working with Gerry to develop and devise Podcast Radio since the spring.

Paul says: “The popularity of podcasts and live radio is intoxicating. Radio is a natural way for people to sample different podcast content and find out what they like so they can download more episodes.”

Edwards, from Liverpool, started his radio career as a presenter and producer on radio in New Zealand. In the UK, he has worked for Global Radio and for the last few years designed and managed Panda Radio for the European-based media company GB Times.

“I’m excited to combine my love of podcasts with radio. We already have a wide variety of podcast partners to provide content and this will be growing over the next few months as we bring on some big names. The aim is more effective discovery.” he says.

Gerry will be Podcast Radio’s first “podjock” – a cross between a DJ and a continuity announcer – who will link the podcasts throughout the day and also present podcast related features such as a top 40 of the most popular, reviews and recommendations as well as interviews with content creators.

The exact launch date for Podcast Radio and some of the stars appearing on podcasts to be featured on the station will be revealed shortly.