TV Ratings: Turkey Day Parade Down, Dog Show Up

NBC Photo

NBC’s annual Macy’s Thanksgiving Day Parade broadcast on NBC drew 22.1 million total viewers on Thursday.

That’s down from last year’s audience of 23.7 million, a decline of just under 7%, according to The Wrap citing Nielsen data.

Among adults 18-49, the parade drew a 5.49 rating, making it the highest-rated entertainment program since the Oscars back in February. Year-over-year, the parade is down 8% in the demo, with the 2018 parade scoring a 5.98 rating.

As it did last year, the 2019 “Macy’s Thanksgiving Day Parade” broadcast came in as the third most-watched entertainment program of 2019 so far, behind only the Oscars and the post-Super Bowl episode of CBS’s “World’s Best.” (In 2018, the #2 program was the post-Super Bowl episode of “This Is Us.”)

Following the parade, NBC’s telecast of “The National Dog Show” drew 11.4 million total viewers, marking a 2% growth over last year’s 11.2 million. The dog show also came in up 4% in the demo, with a 2.80 rating vs. last year’s 2.70.