Country Radio Broadcasters (CRB) has announced the fifth installment of its CRS360 webinar series.
"Continuous Diary Market Measurement: An Update" will be presented Tuesday, September 24 at 1pm (Central)
Nielsen's plan to implement continuous measurement in 46 diary markets was first announced early in 2019, with details on the rollout previewed during a Country Radio Seminar (CRS) session in February, hosted by Nielsen VP/Audience Insights Jon Miller.
Episode #5 of CRS360 will once again feature Miller, sharing what the initial August results have revealed so far. He'll be joined by programming consultant Joel Raab, whose client roster includes markets in these newly measured markets. This session will be moderated by Midwest Communications Corporate Country Brand Strategist Tom Baldrica, who will continue to serve as a core moderator at CRS 2020.
"Back in February, CRS, with the help of Nielsen, offered a preliminary look at how continuous measurement would be executed in these diary markets," said CRB Executive Director RJ Curtis. "With early data results now coming in, we aim to share insights that will help these PDs implement and analyze that information, to serve their listeners and communities. Remember, a large number of incredibly talented CRS attendees are comprised of programmers from smaller markets; it's incumbent upon CRS to always provide useful takeaways for all our radio constituents."
CRS 2020, will be held Wednesday, February 19 through Friday, February 21 at the Omni Hotel in Nashville.
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