Westwood One Makes Two Key Leadership Moves

In a move that fortifies its leadership position in the 24-Hour marketplace, Cumulus Media’s Westwood One has announced the elevation of two key executives in its 24-Hour Formats division.

• George King will rise to Vice President/General Manager from VP/Programming for Country. He will oversee all programming and affiliate management for the company’s 24-Hour Formats, with a focus on growth in new markets.  
• 24-Hour format veteran Eric Sundstrom has been named Vice President of Affiliate Sales, from Regional Affiliate Manager.  King reports to Kirk Stirland, President, Programming, Westwood One. Sundstrom reports to King.

George Klein

“George is both a gifted, experienced programmer and a big strategic thinker, and he’ll bring both skills to bear with our customers at 24-Hour Formats,” commented Stirland. “Very few people understand the local radio marketplace like Eric, which makes him a smart choice for this leadership role. With George and Eric at the helm, we’ll continue to bring high-quality radio to the traditional 24-hour format marketplace, as well make an impact in larger markets that require different features and qualities.”

Eric Sundstrom

Before joining Westwood One in 2014, King was Regional Operations Manager for Townsquare in Ft. Collins, CO.  He also held programming and operations roles for Cox and Clear Channel in San Antonio and at WMZQ/Washington DC.  Sundstrom has been in affiliate management at Westwood One for more than 20 years. He also served in program management positions in local radio, including at KRST-FM, KRZY, and KKOB-FM in Albuquerque.

“I’d like to thank Kirk Stirland, Charles Steinhauer, and Suzanne Grimes for this opportunity and for having the confidence in me to take on this new role,” said King. “We are proud to be the leader in the field, and we will continue to deliver best-in-class 24-hour content to radio stations nationwide.”

“I'm honored to work even more closely with this world-class team of sales and programming talent,” added Sundstrom. “I look forward to developing an even deeper relationship with our valued partners and to connecting with new 24-hour format customers.”