Study: Workplace Listening Opportunity is BIGGER Than Ever

NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, presents the first installment of the NuVoodoo Fall webinar series, “How To Win The Workplace War in 2019”, based on its new Ratings Prospects Study 14. The webinar series kicks off on Wednesday, July 24, with additional sessions on Wednesday, July 31, and Monday, August 5. Attendees can reserve their spot here. The new study was fielded in June and represents the opinions of over 3,000 respondents ages 14-54 from across all PPM markets.

Findings of the study reveal that a full 60% of likely ratings respondents identified say they listen to radio at work.

In addition, at-work listeners are more likely to listen to terrestrial radio for more hours and more days.

Leigh Jacobs, Executive Vice President, Research Insights, NuVoodoo Media Services, explained: “We’ve chosen to start with a dive into at-work listening because the market for audio entertainment at work has never been bigger (or younger). Fully 60% of the ratings-susceptible respondents we’ve identified say they listen at work. Savvy operators have been playing to this opportunity for decades, but the competition has never been more fierce.”

Mike O’Connor, Executive Vice President, Marketing, NuVoodoo Media Services, added: “In these new data, 24% say they spend at least an hour a day with terrestrial – but that number jumps to 41% among those who listen at work. 41% say they listen at least 5 days a week – but that jumps to 61% among those who listen at work. That’s the potential for significant lift for programmers and marketers who play to this opportunity.”

The NuVoodoo Ratings Prospects Study is conducted twice a year to learn more about those who are most likely to say “yes” to the opportunity to wear a meter or fill out a diary in order to provide NuVoodoo clients with competitive insights and advantages that they can exploit to capture higher ratings. This is the 14th Ratings Prospects Study that NuVoodoo has completed since 2011. The company shares the top-level findings of its studies with its radio broadcasting clients to develop winning next-generation marketing and programming strategies for stations of all formats in PPM markets.

Carolyn Gilbert, President and Chief Executive Officer, NuVoodoo Media Services, noted: “Our Ratings Prospects Study 14 revealed a significant opportunity for stations. Winning the workplace war for listeners should be at the forefront of all programmers’ minds, and the devil is always in the details. And the details of how to maximize cume and share at work is what we’ll be talking about in the first installment of our Fall 2019 Webinar Series. We invite all radio professionals to learn more about the opportunities and insights uncovered by our new Ratings Prospects Study beginning Wednesday, July 24th at Noon Eastern.”

In addition to the July 24th webinar launch, NuVoodoo’s Fall Webinar Series will also offer two more opportunities to participate on Wednesday, July 31st and on Monday, August 5th.  The Fall 2019 Webinar Series will give programming professionals the latest information on:

• At-work listening by format, demo and TSL. 
• The best marketing channels for reaching those most likely to spend time with your station at work. 
• Contest opportunities that most interest at-work listeners. 
• Effective music packaging and tactics – beyond contesting – for boosting workplace listening. 
• How much value the at-work listener places on things we radio folks have held sacrosanct, like the importance of community image and hosts or personalities. 
• How much terrestrial radio listening is being co-opted by other sources of audio entertainment at work since we last checked in early 2018. 

The opportunity is bigger than ever (and so is the competition). NuVoodoo will share the best practices from its playbook to help programming professionals maximize their stations. Secure a slot by registering today at nuvoodoo.com/webinars.