Shoppers Ready To $pend During Amazon Prime Day(s)

Shoppers in the US will spend more on Prime Day this year than they did in 2018. reports MarketingCharts.com.  In a survey of Amazon Prime members from Profitero, three-quarters (76%) plan on shopping on Prime Day today and tomorrow in 2019, with 56% of those who shopped Prime Day last year saying they plan to spend more this year.

Prime Day 2019 Looks Promising

For Prime Day 2019, the top 3 shopping categories for US Amazon Prime members who are planning to buy are Electronics (71%), Apparel (58%) and Home Goods (56%). (Profitero)

Seven in 10 shoppers like to use Prime Day for finding deals and discovering new products, with 58% of shoppers saying that Prime Day flash sales help them do this. (Valassis)

Almost half (46%) of shoppers say that Prime day offers greater savings than Black Friday or Cyber Monday. (Valassis)

Brands benefit from the halo effect of Prime Day, with two-thirds (66%) of products seeing a lift in traffic during Prime Day with average daily sales higher for two weeks after the event compared to average sales prior to the even. (Profitero)

But It’s Not All Rosy

Shoppers do not take the deals at face-value, with nearly 6 in 10 saying they compare prices on other sites before making a Prime Day purchase. (Profitero)

Prime Day ceases to be just an Amazon event, as shoppers plan on also shopping at other retails stores such as Walmart (44%), Target (40%) and Best Buy (24%). Reasons for straying away from Amazon include that they are able to find better sales (32%) or because there is a physical store nearby (31%). (Bazaarvoice)

With consumer reviews and ratings an influential factor for shoppers they are considering a purchase, fake product reviews on Amazon has stopped some potential Prime Day shoppers in their tracks. 

Some 44% of shoppers say that fake reviews will have an impact on whether they will shop on Prime Day, with one-third (37%) of them saying they will be more cautious and the remaining 7% saying they will not participate in Prime Day at all. (Bazaarvoice)