CableTV News Channels See Ratings Decline

The catastrophic ratings decline for both CNN and MSNBC was no temporary blip following publication of the Mueller report.

Both cable news outlets had heavily promoted the hoax of Russian collusion with the Trump administration, teasing the hopes of Trump-haters for impeachment and prosecution for treason. Now, those disappointed viewers have gone away, and continue to stay away, according to The American Thinker.

This week TV Newser reported the continuing loss of a substantial portion of the viewership for both cable news networks in the third week of May:

• CNN experienced its lowest-rated week since November 2015 in the 25-54 demo. Additionally, MSNBC marked its lowest-rated prime time week of the year in the demo. Rachel Maddow delivered her lowest-rated week of the year in both total viewers and the 25-54 demo.
• The most dramatic decline was in the prized demo, age 25 – 54, with MSNBC down 42% and CNN down 43%. Advertisers are getting barely more than half as many potential consumers watching their ads in both cable news outlets.

To be fair, last year was an election year, and Fox News also experienced a decline of 22%, but that is roughly half the decline of the two progressive outlets.

Fox News lost the crown of the most-viewed cable channel to ESPN, which benefitted from the NBA playoffs.