Internet-Delivered Audio Share Increases 59% in Four Years

Internet-delivered audio, defined as listening to audio ‘pureplays’ such as Pandora or Spotify, listening to the streams of radio stations, streams of SiriusXM, podcasts, or music from YouTube, has dramatically increased its share of the audio pie since the debut of Edison Research’s  Share of Ear® project in 2014.

As of the end of 2018, the share of listening going to these platforms of audio has risen from 22% to 35%.

“While the more established modes of audio delivery, such as broadcasting and listening to owned music, remain strong, with each update we show more audio is delivered through the internet. These trends are especially pronounced among young people,” said Edison Research Director Laura Ivey.