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Thursday, April 11, 2019

Industry Vet Jessica Sherman Rejoins AdLarge Media


Jessica Sherman returns to AdLarge Media this coming Monday, April 15, as Vice President of Affiliate Sales and Content. Sherman, who is exiting CBS Radio News to rejoin AdLarge, is expanding her previous role as AdLarge’s Senior Director of Affiliate Marketing, which she held from 2014 to 2017. 

Jessica Sherman
In her new executive position, Sherman will oversee all aspects of affiliate sales and marketing for AdLarge Media’s radio station offerings from Good Parts Media, A-List Comedy, and IMGR, including management of the content creation teams and websites. Sherman will handle similar duties for new radio content from AdLarge, as it emerges.

“Jessica is the ideal radio affiliate sales executive, with deep relationships at stations across the country, from owners and operators to managers and program directors,” noted Frank DeSantis, Senior Vice President, Business Development for AdLarge Media, to whom Sherman will report. “I am delighted that she is re-joining our team.”

“This is truly coming home again,” exclaimed Sherman. “AdLarge’s prominence in the network radio arena and its culture of collaboration are widely recognized in the industry. I look forward to once again working with the incredible team at AdLarge.”

An accomplished radio executive with extensive experience in radio syndication management and sales, Sherman has spent the past two years in affiliate sales at CBS Radio News. Her background includes leading affiliate sales at Westwood One, Dial Global, and Bloomberg. Sherman has overseen the launch of numerous national programs and helped develop their distinct brands.

“We’re excited to welcome Jessica back to our family,” said Gary Schonfeld, Co-Founder and Co-CEO of AdLarge Media. “Jessica’s insights into quality radio content will help us grow our portfolio and offer more programs and services to stations nationwide. By expanding our audience reach with top-performing radio station affiliations, we can continue to deliver engaged listeners to our advertisers.”

Jessica Sherman can be reached at Jessica@Adlarge.com and 646-792-0574.

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