Denver Radio: KOA Partners With Skyview Nets For MLB

iHeartMedia/Denver has announced an agreement between Newsradio KOA 850 AM & 94.1 FM and Skyview Networks to implement its AdView live read capture software, a data and proof-of-performance system. As part of the deal, all Colorado Rockies Radio Network live advertiser mentions will be cataloged by time, date and advertiser in a personalized database and scheduled across the entire season.

"We're excited to enter into this broadcast agreement with Skyview Networks," said iHeartMedia Denver VP/Sports Sales Jeff Johnson. "The AdView system will allow us to serve our advertisers and partners with the Colorado Rockies better."

"We have enjoyed working with KOA NewsRadio 850 AM & 94.1 FM this off-season and are proud to call them our newest partner," added Skyview Networks VP/Business Development Matt Stys. "Live Read capture was inspired by the unique needs of our broadcast clients and I believe our partners at KOA 850 AM & 94.1 FM will find value in its capabilities."