Austin Radio: Emmis Launches Soft AC On 93.3 FM

Austin’s newest radio brand, KGSR Star 93.3 (50 Kw) , launched at noon Friday as a soft adult contemporary station, targeting working women 35-54 years of age, who are looking for familiar, relaxing music that’s been missing from the radio in Austin.

Listeners can expect to hear artists such as Phil Collins, Adele, Chicago, Whitney Houston, Billy Joel, Celine Dion and Air Supply. The new Star 93.3 will deliver relaxing favorites that are perfect for while you work, help you unwind after a long day, and keep your relaxed and feeling great all weekend.

“It’s been too long since Austin had a station playing soft and easy music all day long,” said Emmis Austin Radio Senior VP and Market Manager Scott Gillmore. “And we’re very happy that the new Star 93.3 will be home to all these great songs.”

Delilah

The station will commence with “9300 songs in a row” to celebrate its debut in Austin, and to allow its new listeners to get familiar with all the great music they can expect from Star 93.3.

Emmis Austin Radio also welcomes back to the airwaves the world famous Delilah. Her nighttime radio program will debut on April 1. “Delilah is the most listened-to woman on the radio, and for great reason! We are elated to welcome Delilah and her world famous radio show back to Austin on Star 93.3,” added Gillmore.

The 93.3 frequency was previously a co-channel to “Austin City Limits Radio” which launched in September and was broadcast on both 93.3 and 97.1. The station now resides permanently on 97.1 FM and online at ACL-Radio.com.

Emmis Senior VP/Operations, Programming & Content Chase Rupe stated, “We are extremely proud of our successful launch of ACL Radio this past fall, and now we’re excited to offer it on our fully upgraded 97.1FM signal, which allows us to offer the best experience to hear ACL Radio in the Austin City Limits!”