SoCast Presents Series Free Webinars On Digital Growth Made Easy

SoCast, the premier provider of digital audience engagement and revenue-generating solutions for radio, has launched a monthly series of free webinars to help radio stations take full advantage of opportunities in digital.

The first webinar in the series takes place tomorrow, Wednesday, January 23, at 2PM EDT/11AM PDT. Free registration is available to everyone in radio by clicking here.

“The reason we’re doing this series is because we love Radio and we know how Radio can win with digital,” explained Elliott Hurst, Chief Executive Officer of SoCast. “The advertising pie is growing by double-digits annually, and the growth is all in digital.

“Radio is poised to take its piece but needs help figuring out how to make digital growth easy and profitable,” Hurst continued. “We made the webinar series free so that we can share that knowledge with as many radio folks as possible.”

Throughout the free series, SoCast webinars will tackle a wide range of topics, including:

• how radio sellers can become local digital advertising experts
• how to generate revenue from external sites and social media
• how to create engaging content for digital;
• how to program your digital day – complementing on-air content with digital
• how to identify and gather ‘meaningful’ audience data and use it effectively

“Engaging audiences in digital is essential to the evolution of radio,” stated Sandy Hurst, Chief Operating Officer of SoCast. “The audience insights gleaned from digital are often misunderstood or not fully leveraged. It’s important to understand what data to gather and how to use it, for both programming and sales success.”

Eric Eisen, Director of Sales and Marketing for SoCast who will present the webinars, commented, “Our first webinar for 2019 will take a 40,000-foot view of the digital landscape and focus on what radio stations need to know about digital in 2019. By embracing digital, radio can continue to be the leading powerhouse local medium.”

For more information about SoCast Webinars or its suits of digital products for radio, stations may contact Eric Eisen, Director of Sales and Marketing, at 416-635-6678, ext. 223, or eric@socastdigital.com.