CBS News Poll: The Jump In Popularity In Podcasts

Most Americans now listen to podcasts, and the percentage who do has risen considerably over just the past year. According to a new CBS News poll, two-thirds of Americans listen to podcasts at least once in a while, including 23% who do so a few times a week.

By comparison, a year ago, a majority of Americans said they never listened to podcasts.

Podcast listening has increased in all age categories, but it has increased the most among younger adults. Now, 29% of Americans between the ages of 18-34 listen to podcasts at least a few times a week (up from 16% in December 2017).  A year ago, 47% of adults between 18 and 34 said they never listened to podcasts, compared to 18% today.

Podcasts were highlighted this weekend on CBS Sunday Morning:

The Golden Age of podcasts

Radio has been transformed into a new medium of on-demand audio storytelling - and everyone, it seems, is getting into the act https://t.co/uD0871mGzB pic.twitter.com/6UH07XmCBg

— CBS Sunday Morning 🌞 (@CBSSunday) January 20, 2019