Twitter released its list of the top 10 most tweeted about news outlets, along with their most tweeted about reporter at each. the No. 1 spot was Fox News and Sean Hannity, with CNN, The Hill, MSNBC and The New York Times filling out the top five.
The bottom five include ABC, NBC News, The Washington Post, the Associated Press and NowThis.
NowThis, launched in 2012 with a mission to connect young adults with the news by making stories relatable in a relevant way, was the only digital-first company on the list. That's a place its president, Athan Stephanopoulos, attributes to the outlets ability to engage with its audience in an honest and organic way and its use of video as a predominant medium.
According to Brandwatch, a social intelligence company, the NowThis story with the biggest impact over the past 30 days was a video called “Man Begged Hospital Staff to Save His Wife,” which counted over 51,000 retweets and 71,000 likes and saw a 300% increase in Twitter mentions for the brand.
According to MediaPost, The New York Times attracts a sizeable portion of its social-media attention from negative interactions with Trump and his supporters, as does CNN. The cabler found itself becoming the news rather than delivering it when reporter Jim Acosta’s White House press credentials were revoked. Its Twitter mentions jumped by 221% between November 7 and 8.
The Times, though, is more likely to record positive sentiments from uses of its Twitter handle, with nearly 60% of its attention on Twitter skewing positive over the last 30 days, per Brandwatch data.
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