Radio Personalities Glenn Beck, Mark Levin Create Blaze Media

Glenn Beck and Mark Levin are teaming up by merging TheBlaze and CRTV to create a conservative-media entity dubbed Blaze Media, which they say will reach 165 million people via television, digital platforms and social media.

Beck and Levin are set to officially announce what they are calling a merger of equals on Monday, but Beck tells The Hollywood Reporter that the move could be just a next step at building a powerhouse, independent media company.

“This is the beginning of scale,” he says. “Anyone who loves the Bill of Rights and pursues honesty, I want them all in. We’re an open book. Let’s talk,” he says.

Beck founded TheBlaze in 2011 after leaving Fox News, where his show drew a large audience though was constantly attacked by progressive groups that discouraged advertisers. TheBlaze grew quickly, but in recent years has scaled back in order to preserve money.

TheBlaze is seen on Dish Network, Verizon Fios, Roku, SlingTV and several regional cable outlets, and it is heard on Sirius XM Radio, iHeartRadio and elsewhere. Next year, it will launch a live tour with the working title, Blaze Live.

Levin, a former attorney in Ronald Reagan’s presidential administration, is a nationally syndicated radio host, and he hosts Life, Liberty & Levin on Fox News. He founded LevinTV and the digital outlet morphed into CRTV, the “CR” standing for “Conservative Review.”

Beyond Levin, some of the talent at CRTV includes Michelle Malkin, Steven Crowder, Matt Kibbe, Deneen Borelli, Phil Robertson of Duck Dynasty fame and Gavin McInnes, the co-founder of Vice Media who hosts a show called, Get Off My Lawn, at CRTV.

Blaze Media will compete with conservative outlets like Breitbart News, The Daily Caller (co-founded by Tucker Carlson) and Salem Media Group, a publicly traded company that is considered the industry leader in talk radio. It will also compete with Daily Wire, founded by Ben Shapiro, a former Breitbart editor who had also considered merging with Beck’s company.

The Blaze has been going through a rocky stretch, laying off about 20 percent of its staffers and losing talent like NRA spokeswoman Dana Loesch and Tomi Lahren, the latter after publicly feuding with Beck over pro-choice remarks she made on her former show. Beck says, though, the incident was mis-reported without context.

Financial terms of the merger were not disclosed, but Beck acknowledges his company had bled some red ink, though it has been profitable for about 12 months.