Radha Subramanyam To Head Research At CBS

David Poltrack, Chief Research Officer and President, CBS Vision, announced Tuesday that, after an illustrious 50-year career in research at CBS, he will retire from the Company effective June 30, 2019.

David Poltrack

Poltrack joined CBS in 1969. He was elevated several times before becoming Chief Research Officer in 2005 and has served as one of CBS’ key executives for decades.

During the remaining months of his tenure as Chief Research Officer and President, CBS Vision, Poltrack will focus on certain strategic projects for the Company, reporting to Joe Ianniello, President and Acting CEO, CBS Corporation.

“Dave is a legend in the field of research and our business overall,” said Ianniello. “Back in 2014, Dave came forward and said he wanted to step aside in his 50th year at CBS. With today’s news, I am pleased to say he has reached this remarkable milestone…and what an extraordinary 50 years it’s been.”

Radha Subramanyam

Moving forward, Radha Subramanyam, who was named Executive Vice President, Chief Research and Analytics Officer, CBS Television Network in November 2017, will be responsible for overseeing all research operations, including audience measurement, analytics, market research, program testing and advertising research for the Company.

Ianniello continued, “As we look to the future, we are very fortunate to have Radha, one of our industry’s brightest minds in research and data analytics, help lead us towards accurate measurement of our entire audience across every platform, a business imperative. I am confident her extensive expertise will keep CBS at the forefront of innovation and advances in this critical area.”

Subramanyam more recnetly  worked for iHeartMedia as President of Insights, Research and Analytics.