The company announced that it is launching NBC News Signal, a streaming video news channel, which will appear on NBCNews.com, internet TV apps, YouTube, Twitter and PlutoTV, a free bundle of online channels. By mid-2019, the network will run 24 hours a day and seven days a week, though some features have already begun.
The initiative, which currently has 13 staffers, aims to provide coverage that is pitched somewhere between NBC News' youthful daily news show "Stay Tuned" on Snapchat and its TV broadcast program "Nightly News."
Nick Ascheim, senior vice president for digital at NBC News Group, said in a news release that Signal is meant to appeal to younger audiences who are turning to so-called over the top, or OTT, internet-delivered services for news.
When the network isn't covering the news of the day, it might do shows on topics such as e-sports or a lunar eclipse, Jones said.
"We're doing it in a way that is much more authentic," Jones said. "You're not going to see ties and anchor-speak."
Simone Boyce, a former local news anchor in Los Angeles, is the network's evening news host. Her show will air weekdays at 7 p.m. ET. Two MSNBC anchors, Steve Kornacki and Katy Tur, will also make appearances.
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