AT&T Inc is preparing to launch a subscription video service by the end of 2019 that will offer movies and TV shows from Hollywood’s biggest library, as well as licensed programming from other companies and, within a year, original content, a top executive told Reuters.
The service, to be anchored by HBO, will include everything from film classics like “Casablanca” to the “Harry Potter” and “Batman” franchises to TV series “ER” and “Pretty Little Liars.”
It is still in the planning phases and AT&T, the No. 2 U.S. wireless carrier, has not yet articulated how it will be structured or how it will be staffed.
The announcement of the service delivers on a promise AT&T made in June after shareholders approved the telecom company’s $85 billion purchase of Time Warner in order to make more money selling products directly to consumers rather than just go through middlemen such as cable companies.
AT&T plans to finance the new service through “incremental efficiencies” at WarnerMedia, the company said in an SEC regulatory filing on Wednesday.
Stankey said he sees either bundling other WarnerMedia services or folding smaller services into the new product.
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