The Miss America ceremony subtracted the swimsuit competition for the first time in its 98-year history, and subtracted one million television viewers, according to The Associated Press citing Nielsen data.
The Nielsen company said 4.34 million people watched the annual ceremony on ABC Sunday, down 19 percent from the 5.35 million viewers last year. Declining viewership has been a consistent trend for the pageant over the past few years.
It was the pageant’s lowest viewership since 2009, when it was shown on cable’s TLC channel and reached only 3.54 million people. It returned to broadcast TV on ABC in 2011, and its audience has gotten as high as 8.6 million in 2013.
Buoyed by two NFL games, NBC won the week in prime-time, averaging 9.3 million viewers. CBS had 3.8 million, Fox had 3.52 million, ABC had 3.45 million, Univision had 1.32 million, ION had 1.3 million, Telemundo had 1.25 million and the CW had 740,000.
ESPN was the week’s most popular cable network, averaging 2.57 million viewers. Fox News Channel had 2.26 million, MSNBC had 1.99 million, USA had 1.38 million and HGTV had 1.35 million.
Fox News was also in the key demo, delivering 431,000 A25-54 viewers in prime time, more than MSNBC’s 373, 000 and CNN’s 354,000, per Nielsen live-plus-same-day data.
Fox News was also was No. 1 in total day in the demo, with 268,000 to CNN’s 223,000 and MSNBC’s 207,000.
Basic Cable Ranker: Week of... by on Scribd
ABC’s “World News Tonight” topped the evening newscasts with an average of 8.3 million viewers. NBC’s “Nightly News” had 7.5 million and the “CBS Evening News” had 5.9 million.
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