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Wednesday, September 12, 2018

AIRE Radio to Launch Alex Sensation In Syndication


AIRE Radio Networks, the official radio network of Spanish Broadcasting System, Inc. announced Tuesday, the September launch of ‘La Mezcla con Alex Sensation’.

“Alex Sensation is one of the most prevailing music DJs and artists in the Hispanic market today and it is only fitting that we showcase his undeniable talent on a national platform making it readily available to audiences nationwide,” stated Elisa Torres, EVP, National and Network, AIRE Radio Networks.

The two-hour radio show will be comprised of Alex Sensation’s top music mix of the week, which includes a medley of Latin and popular music genres. The show is set to premiere in sixteen markets as part of the first phase of its syndication.  Additional markets will be announced at a later date.

Colombian born Alex Sensation, who is also recognized as El Mezclu, started his career when he was only a teenager as a night club DJ at the famous Copacabana in New York. Here is where he was discovered by a former SBS programming director and was invited to join the DJ roster at WSKQ-FM Mega 97.9FM, where he launched "La Mega Mezcla con Alex Sensation". Sensation became an instant hit and has gained a worldwide fan base due to the popularity of the show and his ability to mix all kinds of music genres.

La Mega Mezcla con Alex Sensation, is currently the #1 midday show regardless of language in the New York tri-state area.

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