Total Traffic & Weather Network Monday announced a new multi-year partnership for TTWN to be the exclusive provider of traffic content for Cumulus Meida.
In addition to an existing weather content partnership, TTWN will now also provide its award-winning, real-time traffic reports and data to Cumulus Media's 441 radio stations nationwide. Additionally, TTWN’s 24/7 News division will provide news support, including anchored news and reporting services.
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| Jack Dunkle |
“Our partnership with Cumulus Media brings together two industry leaders to provide radio listeners best-in-class traffic, news and weather information. We appreciate Cumulus Media’s trust in us as a content provider, and are thrilled to continue to grow our long-term partnership.”Total Traffic & Weather Network (TTWN), the leading trusted provider of real-time traffic, weather, news and sports content to television, radio, in-vehicle navigation and mobile devices reaching 98% of American Commuters monthly, today announced a new multi-year partnership for TTWN to be the exclusive provider of traffic content for Cumulus Media.
In addition to an existing weather content partnership, TTWN will now also provide its award-winning, real-time traffic reports and data to Cumulus Media’s 441 radio stations nationwide. Additionally, TTWN’s 24/7 News division will provide news support, including anchored news and reporting services.
“Our affiliates’ success is our top priority,” said Jack Dunkle, Senior Vice President, Affiliate Sales for Total Traffic & Weather Network. “Our partnership with Cumulus Media brings together two industry leaders to provide radio listeners best-in-class traffic, news and weather information. We appreciate Cumulus Media’s trust in us as a content provider, and are thrilled to continue to grow our long-term partnership.”
As for the United States Traffic Network, it has begun to inform employees of plans to wind down its radio traffic services division. According to sources, the company expects to deliver its final radio traffic reports for advertisers this Friday (Aug. 24) and final traffic data to radio affiliates two weeks later on Sept. 7. Services to the company’s TV clients will continue uninterrupted.
The network’s radio sellers were informed of the latest chapter in the saga of the financially struggling company during a conference call on Monday. Radio sellers were told their last day would be Aug. 3.
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